Sending print copy out into the world can be especially scary. After all, there’s no going back once ink hits paper, so no room for error. A print ad also comes with its own recommended approach — not too long, but not too short. Simple sentences and simple paragraphs are best, but you also don’t want to talk down to the reader.
I’m here to write copy that is 100% grammatically correct, that you’ll be thrilled to hold in your hands, and that will move customers to take action.