Brand voice affects how people react to your brand, and involves the words, style, intonation, and sounds your brand uses. Is your brand serious? Playful & fun? A little cheeky? Whatever it is, establishing a tone guide will keep consistency across platforms. I’m here to help establish the words and phrases your brand regularly uses, which ultimately sets it apart from the competition. Customers appreciate and support authenticity and dependability, and a brand voice demonstrates both.